PURE was developed after being fed up drinking sickly sweet, poorly tasting sports drinks. We wanted a better alternative without all the fake ingredients. PURE is formulated with science and tested by elite athletes.
Why PURE tastes so good!When you open a bag of PURE the first thing you’ll notice is the amazing smell of fresh fruit.
PURE is made from real freeze-dried fruit powder so when you add water, you can actually see the real fruit particles in your drink bottle.
Take a sip. You can taste the mix of real fruit and it’s so easy to drink. It’s not too sweet and not too strong. PURE is easy to digest even during your hardest training sessions or events.
Why you’ll love drinking PURE
By using PURE you’ll actually enjoy drinking your sports drink. Feel healthier, stronger and more hydrated during exercise. Using fresh fruit and premium ingredients makes a huge difference to how your drink tastes. If it tastes great, you’re more likely to drink sufficient amounts to stay hydrated – helping to improve your fitness and stamina.